You can go to the library and take a day doing this; Look up magazines where there are direct mail ads running. Direct mail meaning that you can actually buy something from the ad, or at least request information. These are not brand building ads. Now find the same magazine from a year ago. Look at the ads. Which ads are the same from a year ago? Those ads are profitable. These are the ads to study. What do they have in common? A few hours of studying these ads will show you a pattern that great ads use. Now look at the ads that are there a year ago, but are not there now. What do they have in common? These are unsuccessful ads. What are the differences between a dozen of these unsuccessful ads, and the ones that are repeated for at least a year?
Focus on your market.and get better results for neglect the. Finding the target marketplace that has a specific need you are able to fulfill takes a little time as well as research, but you’ll feel the effects whenever you hit the bullseye!
Keep your business tidy and clean. If people track mud into your business, vacuum it up after it dries. If a customer makes a mess, and the next customer sees it, they will assume you made that mess, and just don’t care.