To begin with, start with your current customers. They will be your best source of not only repeat business, but new business referrals also. Your cheapest, most effective local advertising method is to pick up the phone and start calling current customers. Often, just reminding them that you appreciate their business can prompt them to use your services again.
You can even include a discount code to encourage people to pass them around for you. If a new client gives you the code when they sign up with you, they AND the person they got the card from can get some sort of discount.
Don’t forget to have website, even if you don’t plan to sell online. It doesn’t have to be overly fancy, but it does have to be professional looking and thought out. Make sure you include directions to your store, a description of what you sell or do, and contact information. Well-worded content about who you are and your services will increase your chances of popping up in an internet search, and pictures are always a good idea.
If you have a website, you can utilize this to advertise and have a newsletter. Gym enthusiasts can click on the site and leave their emails to receive updates or information regarding health. This will make them curious of what you offer and eventually will go to your place.
Ever thought of free stuff as effective website advertisement ideas? Things like pens and t-shirts are very popular and often times are great for using in getting the word out about your site. Everybody loves free stuff and you should be no different, make full use of this and watch the results yourself.
Mail to local businesses and offer a lunch special. Use a business saturation mailing list. This is an inexpensive list that includes all businesses in a geographic area. It is addressed to “Current Business owner or Manager”. Use a radius from your location, a half mile to a mile. For this campaign, it is better to have a smaller list and mail it frequently.
Your username is crucial. Choose an username that works well with the niche that you are targeting. For example, if you are providing dog training services and you want to encourage website traffic, use keywords like DogtrainingMaster, Dogguru or Dogtrainer e.t.c. Your username will come up in searches if people are looking for pointers in this niche.